Match sizes by foot length (cm), then check model fit — US labels alone can mislead across brands.
Quick answer: Hoka US 10 ≈ New Balance US 9.5 (about 27.0 cm).
Full converter (model + shoes you own) · Reverse: New Balance → Hoka
Static conversion table (crawlable). Interactive tool above uses the same cm matching.
| Hoka US | cm | New Balance US | New Balance EU |
|---|---|---|---|
| 6.0 | 23.4 | 6.0 | 38.5 |
| 6.5 | 23.9 | 6.5 | 39.0 |
| 7.0 | 24.4 | 7.0 | 40.0 |
| 7.5 | 24.9 | 7.5 | 40.5 |
| 8.0 | 25.2 | 7.5 | 40.5 |
| 8.5 | 25.8 | 8.5 | 42.0 |
| 9.0 | 26.1 | 8.5 | 42.0 |
| 9.5 | 26.6 | 9.5 | 43.0 |
| 10.0 | 27.0 | 9.5 | 43.0 |
| 10.5 | 27.4 | 10.0 | 44.0 |
| 11.0 | 27.8 | 10.5 | 44.5 |
| 11.5 | 28.2 | 11.0 | 45.0 |
| 12.0 | 28.7 | 11.5 | 45.5 |
| 13.0 | 29.6 | 13.0 | 47.5 |
Even when charts match, lasts differ. Check these guides:
Hoka: Bondi 8 · Clifton 9 · Speedgoat 5
New Balance: 550 · 990v6 · 9060 · 574
Also compare Hoka to: On
Clothes sizing uses a separate compare path.